In today’s constantly connected world, companies that want to remain competitive must maintain relevant, engaging social media presences. Cultivating an organization’s online presence takes work, but ignoring online content interactions is not an option. According to a 2018 Harris Poll, 72% of millennials and 47% of all Americans age 45 and older are more likely to be loyal to brands that respond to online feedback vs. brands that do not.
The way your organization manages and responds to online interactions, posts, comments, and responses from the public can either enhance your brand or harm it. “Content moderation” refers to making timely determinations about whether users’ interactions are acceptable, based on predefined rules, legalities, and guidelines. When content does not meet the organization’s standards, content moderators remove the content, or simply do not allow the content to be posted on company social media pages or websites.
Finding an efficient way to manage the content moderation process can help ensure that your marketing and social media efforts remain free of offensive comments or otherwise inappropriate content, such as material that is potentially libelous or slanderous, obscene, profane, inflammatory, abusive, or violates copyright or trademark protections. Content moderation, when done well, can provide invaluable support to organizations. However, it can be challenging for businesses to monitor social media sites and “mentions,” online conversations and blog posts, videos posted or uploaded to the Internet, audio files, and images, and to do so effectively and in a timely manner.
Bringing on a content moderation support partner with trained, experienced content moderators that are managing the company’s reputation allows organizations to stay abreast of important brand interactions. Whether they are working independently or using AI tools, content moderation professionals help protect and enhance the brands of the organizations they support.
Baer Reed offers a variety of business support services to corporations around the world, including content moderation support and social media monitoring. To learn more, contact us today.
Mr. Reyes graduated with honors from the Ateneo de Manila University, where he received the Procter and Gamble Student Excellence Award. He obtained his Juris Doctor degree from the Ateneo de Manila School of Law. During law school, Mr. Reyes was part of the Philippine delegation to the Willem C. Vis International Commercial Arbitration Moot held in Vienna, Austria. He was also a member of the Ateneo Society of International Law and the St. Thomas More Debate Society. He completed his internship at the Public Attorney’s Office. He wrote a thesis entitled: “To Kill A White Elephant: An Analysis of the Fiduciary Exception to the Corporate Attorney-Client Privilege”. Mr. Reyes is admitted to practice law in the Philippines and the State of New York.
Ms. Lardizabal-Manzano is a graduate of San Sebastian College-Recoletos, where she earned her B.A. in Political Science. In 2003, she received her law degree from Lyceum of the Philippines and was admitted to practice law in 2004.
Matthew Hersh earned a B.A. in Political Science from Columbia University in 1990 and graduated cum laude from Georgetown University Law Center in 1999. He also holds a master’s degree in international relations from the Georgetown University School of Foreign Service.
Cap. Avi Levak (Res. IDF) graduated from from Israel’s prestigious Ben-Gurion University of the Negev with a Bachelor of Science in Computer Science and Mathematics. He is also a Leadership and Communication coach trained in TuT coaching by Alon gal in Israel. Avi specializes in high-level, in-depth analysis of business and client needs, within systems and software strategy and architecture.
Ms. Tyler graduated cum laude from Georgetown University and received her law degree, cum laude, from Georgetown University Law Center. During law school, she interned at the United Nations Economic Commission for Europe. She also worked on The Tax Lawyer journal and was a member of the award-winning Barristers’ Council Mock Trial Team. Ms. Tyler is admitted to practice law in the State of California and the District of Columbia.
Ms. Cruz-Anonuevo graduated cum laude and top nine in her batch from Miriam College with a degree of Bachelor of Arts in InternationalStudies. She obtained her Juris Doctor degree from Ateneo de Manila University School of Law in Rockwell. During law school, she interned in Rivera, Santos, Maranan & Associates. She was also part of Ateneo’s Labor Law Bar Operations. She wrote her thesis on, “Stealing Privacy: Limitations on Media’s Photographic Invasion.,” Ms. Cruz-Anonuevo is admitted to practice law in the Philippines.
Ms. Aquino-Batallones obtained a Bachelor of Arts degree in Development Studies (with Minors in Global Politics and Hispanic Studies) from the Ateneo de Manila University. In 2011, she received her Juris Doctor degree from Ateneo de Manila University School of Law. During law school, she interned at Romulo Mabanta Buenaventura Sayoc & de los Angeles then became an intern of Ateneo Legal Services Center’s Clinical Legal Education Program.
Mr. De Guzman graduated from San Beda College with a degree of Bachelor of Arts Major in Economics and received his law degree from San Beda College of Law. He is multilingual and is fluent in three languages: Chinese, Filipino, and English. He was admitted to the Philippine Bar in 2003.