Social media has become the cornerstone of brand content, communications, and online marketing campaigns, providing organizations with the ability to connect with clients/customers in ways never before possible. However, the proliferation of social media outlets has led to some potential pitfalls, including the possibility of negative customer commentary, which can spread virally and reach a large audience quickly. Competitors who are already monitoring social media buzz have the opportunity to take advantage of these sensitive times. This is one of the reasons why social media content monitoring is a crucial part of every company’s business and marketing strategy.
What Is Social Media Content Monitoring?
Simply put, social media content monitoring involves listening to and following what is being said across a wide range of social media outlets. Through this process, companies can audit information about how customers/clients are talking about their services, get feedback, and monitor any negative, obscene, or abusive comments, libelous content, spam, inappropriate content, and copyright/trademark issues.
Effective Social Media Content Monitoring Can Benefit Your Business
Protecting Your Brand Integrity
Your organization has worked hard to build a brand name with honesty and integrity. Maintaining these values is critical for success. By monitoring your own content as well as public social media content, you can protect that brand integrity from any false or inaccurate information being disseminated.
Helping You Gather Crucial Feedback
Social media monitoring can help you gauge the reaction to a new marketing campaign, product offering, or other major announcement, which can help you refine and tailor your approach to your specific target audience.
Humanizing Your Business’ Public Image
One of the main advantages of maintaining a social media presence is its ability to give your organization a human voice, and monitoring and responding to customer and client questions and feedback can humanize your organization even further.
Enabling You to Successfully Respond to Negative Social Media Buzz
It’s all but inevitable that someone will have something negative to say about your organization at some point. If you’ve been monitoring what’s being said on social media, you have the opportunity to respond and resolve the issue early on before it spreads through various social media channels.
Social media content monitoring is a critical piece of online communications for any business. However, establishing a content monitoring framework on your own can be a challenge to internal resources. Baer Reed can manage the social media content monitoring process for your organization to help ensure your brand integrity and positive online presence. To learn more about our services, contact us today or call us at (888) 433-1990.
Mr. Reyes graduated with honors from the Ateneo de Manila University, where he received the Procter and Gamble Student Excellence Award. He obtained his Juris Doctor degree from the Ateneo de Manila School of Law. During law school, Mr. Reyes was part of the Philippine delegation to the Willem C. Vis International Commercial Arbitration Moot held in Vienna, Austria. He was also a member of the Ateneo Society of International Law and the St. Thomas More Debate Society. He completed his internship at the Public Attorney’s Office. He wrote a thesis entitled: “To Kill A White Elephant: An Analysis of the Fiduciary Exception to the Corporate Attorney-Client Privilege”. Mr. Reyes is admitted to practice law in the Philippines and the State of New York.
Ms. Lardizabal-Manzano is a graduate of San Sebastian College-Recoletos, where she earned her B.A. in Political Science. In 2003, she received her law degree from Lyceum of the Philippines and was admitted to practice law in 2004.
Matthew Hersh earned a B.A. in Political Science from Columbia University in 1990 and graduated cum laude from Georgetown University Law Center in 1999. He also holds a master’s degree in international relations from the Georgetown University School of Foreign Service.
Cap. Avi Levak (Res. IDF) graduated from from Israel’s prestigious Ben-Gurion University of the Negev with a Bachelor of Science in Computer Science and Mathematics. He is also a Leadership and Communication coach trained in TuT coaching by Alon gal in Israel. Avi specializes in high-level, in-depth analysis of business and client needs, within systems and software strategy and architecture.
Ms. Tyler graduated cum laude from Georgetown University and received her law degree, cum laude, from Georgetown University Law Center. During law school, she interned at the United Nations Economic Commission for Europe. She also worked on The Tax Lawyer journal and was a member of the award-winning Barristers’ Council Mock Trial Team. Ms. Tyler is admitted to practice law in the State of California and the District of Columbia.
Ms. Cruz-Anonuevo graduated cum laude and top nine in her batch from Miriam College with a degree of Bachelor of Arts in InternationalStudies. She obtained her Juris Doctor degree from Ateneo de Manila University School of Law in Rockwell. During law school, she interned in Rivera, Santos, Maranan & Associates. She was also part of Ateneo’s Labor Law Bar Operations. She wrote her thesis on, “Stealing Privacy: Limitations on Media’s Photographic Invasion.,” Ms. Cruz-Anonuevo is admitted to practice law in the Philippines.
Ms. Aquino-Batallones obtained a Bachelor of Arts degree in Development Studies (with Minors in Global Politics and Hispanic Studies) from the Ateneo de Manila University. In 2011, she received her Juris Doctor degree from Ateneo de Manila University School of Law. During law school, she interned at Romulo Mabanta Buenaventura Sayoc & de los Angeles then became an intern of Ateneo Legal Services Center’s Clinical Legal Education Program.
Mr. De Guzman graduated from San Beda College with a degree of Bachelor of Arts Major in Economics and received his law degree from San Beda College of Law. He is multilingual and is fluent in three languages: Chinese, Filipino, and English. He was admitted to the Philippine Bar in 2003.